CONVERSION RATE OPTIMIZATION (CRO) SPECIALIST

CONVERSION RATE OPTIMIZATION (CRO) SPECIALIST

We are looking for a data-driven and user-focused CRO Specialist to join our team. In this role, you will be responsible for optimizing user experience and increasing conversion rates across our digital platforms. You’ll use analytics, A/B testing, and UX best practices to improve key performance metrics, drive user engagement, and maximize ROI.

KEY RESPONSIBILITIES

• Analyze website and funnel analytics to identify bottlenecks and opportunities for conversion improvement
• Design and execute A/B and multivariate testing strategies to validate hypotheses and improve user conversion rates
• Conduct competitive analysis to benchmark CRO strategies and identify areas of opportunity
• Gather and analyze customer feedback (via surveys, reviews, support tickets, etc.) to inform UX and testing priorities
• Collaborate with UX/UI designers to enhance layouts and user experience across key pages
• Interpret data from analytics platforms (e.g., Google Analytics, Hotjar) and provide actionable insights to improve website performance
• Develop, document, and maintain a robust CRO strategy, ensuring alignment with overall business goals
• Work with design and marketing teams to ensure cohesive messaging and optimized user flows
• Provide regular updates and reports on conversion metrics, trends, and test results
• Stay current with CRO tools, industry best practices, and technologies to keep optimization strategies effective and competitive

REQUIREMENTS

• Bachelor’s degree in Marketing, Business, Analytics, or a related field
• Proven experience in conversion rate optimization, digital analytics, and A/B testing
• Strong analytical skills, with the ability to interpret complex data and recommend practical solutions
• Experience conducting competitor analysis to benchmark performance and identify strategic opportunities
• Ability to gather and analyze customer feedback to inform testing hypotheses and UX improvements
• Proficiency in CRO tools such as Optimizely, Google Optimize, or Hotjar
• Solid understanding of UX/UI principles and their impact on user behaviour
• Familiarity with web analytics platforms such as Google Analytics (GA4 preferred)
• Excellent communication and collaboration skills to work effectively with cross-functional teams

WE OFFER

• Fixed salary depending on experience and achievements, with potential bonuses
• Career growth opportunities in a fast-growing international company
• Flexible work model, including the option to work from home one day per week
• Access to online courses, seminars, and conferences to enhance your expertise
• Office located near Riga Airport
• Full social guarantees
• Health insurance
• Discounts on car rentals
• Company-funded training and qualification development
• Fuel compensation if commuting more than 500 km per month to the office
• Professional growth and development
• Paid day off on your birthday
• Work in a multicultural and dynamic environment
• Free parking
• Relaxation areas ping pong, games, business literature library
• Events and team-building activities
• Free fruits, drinks, coffee, tea, and water in the office

If you’re ready to take charge of email marketing campaigns and drive engagement, we’d love to hear from you! Apply today and become a part of our growing team!