DIGITAL MARKETING CRO / UX SPECIALIST

Are you passionate about optimizing digital experiences and driving growth through data-driven strategies? Do you excel in enhancing user journeys and improving conversion rates? We’re seeking a skilled Digital Marketing CRO / UX Specialist to join our team and make a significant impact on our online presence.

KEY RESPONSIBILITIES

Conversion Rate Optimization (CRO):

Conduct A/B tests, multivariate tests, and other experiments to optimize conversion rates across digital platforms.
Analyze user behavior through tools like Google Analytics, Hotjar, or similar to identify conversion bottlenecks and opportunities.
Develop hypotheses and create testing roadmaps to improve conversion funnels.
Collaborate with design, development, and content teams to implement and iterate on successful tests.

User Experience (UX):

Conduct user research, including surveys, interviews, and usability testing, to gather insights and inform design decisions.
Create wireframes, prototypes, and user flows to effectively communicate interaction and design ideas.
Collaborate closely with designers and developers to ensure seamless implementation of UX designs.
Advocate for the user throughout the design and development process to enhance overall user satisfaction and engagement.

Market and Competition Analysis:

Conduct thorough market research to understand industry trends, customer needs, and competitor strategies.
Analyze competitor websites, digital marketing strategies, and user experiences to identify strengths, weaknesses, and opportunities for differentiation.
Assess market positioning and recommend strategies to enhance product visibility and competitive advantage.

Product Positioning:

Evaluate current product positioning in the market and identify opportunities for improvement.
Collaborate with marketing and product teams to develop and refine positioning strategies that align with user needs and market demands.
Monitor and adjust positioning tactics based on performance data and market feedback.

Data Analysis and Reporting:

Monitor and analyze key metrics related to conversion rates and user experience.
Prepare and present reports to stakeholders, highlighting insights, recommendations, and the impact of optimizations.

Continuous Improvement:

Stay updated on industry trends and best practices in CRO, UX design, and digital marketing.
Proactively suggest and implement improvements based on data-driven insights and user feedback.

REQUIREMENTS

Bachelor’s degree in Marketing or a related field (or equivalent practical experience)
Proven experience in digital marketing with a focus on CRO and UX optimization
Strong analytical skills and experience with data analysis tools such as Google Analytics, Hotjar, etc.
Proficiency in conducting A/B testing and multivariate testing
Solid understanding of UX principles and best practices
Experience in market research and competitive analysis
Ability to assess and refine product positioning strategies
Excellent communication and collaboration skills

WE OFFER

Monthly gross salary starting from EUR 2000 per month gross, depending on your experience and skills
Professional growth and development together with the fast growing worldwide online business company
Comprehensive reward scheme matching your input
Very inclusive and responsive team, friendly working atmosphere
Dynamic and international work environment
Various resources for continuous professional development
Office located at Elipse BLC, Ziemelu str. 4, within “Riga” International Airport territory, equipped with essentials for work and relaxation including a ping pong table, table games, and a library with modern business literature
Free refreshments e.g. coffee, tea, orange juice and fruits
Free parking
Health insurance and all social guarantees
Excellent colleagues, exciting team-building events and parties you’ll never forget!